N.D. featured in Delta Sky October magazine

BISMARCK—Millions of airline passengers from around the world will soon know all about North Dakota.

State leaders unveiled the October issue of Delta Sky magazine Wednesday night in Bismarck.

The international magazine includes a 30-page section about North Dakota that explores the state’s diverse economy and business environment, said Lauren Peyton, marketing manager for Delta Sky.

The section also discusses why North Dakota is a great place to work, live and visit, she said.

The piece begins by discussing the state’s billion-dollar surplus and lowest unemployment rate in the nation.

“When it comes to keeping people employed, sparking technological growth, coming up with unique energy solutions, growing vital foods and building innovative products, North Dakota doesn’t wait for talented people to move here; the state grows its own talent,” the magazine states.

A “Six to Know” section features Don Morton of Microsoft, Al Christianson of Great River Energy, Lynn Helms of the state Department of Mineral Resources, Jerry Jurena of the North Dakota Hospital Association, Rick Collin of the State Historical Society and Randy Hatzenbuhler of the Theodore Roosevelt Medora Foundation.

Other pages describe the state’s education system, history, celebrities and tourism.

Delta Sky Publisher Marialice Harwood said North Dakota has the best story to tell right now. The magazine typically features cities, but North Dakota was so appealing that the entire state is featured, she said.

North Dakota has been “very progressive, very forward thinking,” Harwood said. She praised the state’s diversification, workforce, health care, tax incentives for businesses and energy development.

“I think North Dakota has done this better than just about any other state has done it,” Harwood said. “We think the story is really compelling and something that our readers will find valuable.”

North Dakota Tourism Director Sara Otte Coleman said the piece gives a good image of the state for readers who haven’t had any experience with North Dakota and who like to travel.

The photos in the magazine will open a lot of eyes to the great places across the state, she said.

The magazine will reach a “dream audience” of well-connected, influential business travelers, Commerce Commissioner Shane Goettle said.

“We’ll really have a captive audience for the 31 days of October while the Delta Sky magazine sits in the Delta chairs,” he said.

The Minneapolis-based magazine reaches more than 5 million readers each month, Peyton said.

Gov. John Hoeven praised the piece, saying it captures the reality of everybody in the state working together.

“We are so excited about it, and we are thrilled that people not just all over this country but all over the world are going to hear that story,” he said.

If you aren’t planning to fly Delta in October, the North Dakota piece can also be found at www.deltaskymag.com starting Friday.

Delta Sky magazine fast facts

Circulation: 600,000

Estimated monthly readership: 5.3 million 

Delta flies about 13 million passengers every month. 

Destinations served: 354 (111 international; 243 domestic) 

Countries served: 65

Sources: Delta Sky magazine and delta.com