Alcohol abuse prevention campaign launches Friday

The North Dakota Department of Human Services will launch a new alcohol abuse prevention campaign Friday at the State Fair in Minot.

The goal is to encourage individuals to "Take A Closer Look" at the effects alcohol abuse has on children, teens, families and communities in North Dakota, said Pamela Sagness, prevention administrator with the department.

"Alcohol is often glamorized in the media and in advertising. Kids are exposed to these messages. We want to remind people about the very real and negative consequences of alcohol abuse. In North Dakota, it’s time to say ‘Not Our Kids,’" Sagness said in a statement.

Sagness said almost half of all arrests are alcohol and drug related, and 20 percent of all arrests are DUIs. Alcohol is also a contributing factor in 35 percent of domestic violence cases.